Dirk Friedlein is a seasoned Sales, Marketing, and Business Development professional with extensive global experience in the food service industry. Currently serving as the Segment Director for Restaurants at RATIONAL AG, Dirk previously held leadership roles at companies such as Franke, Welbilt Inc., and proHeq GmbH, where they developed and implemented growth strategies and integrated digital solutions. Dirk's career reflects a commitment to innovation and effective communication across multicultural organizations, driving key account development and fostering business transformation.
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