RATIONAL
Michael Fuchs has extensive experience in leadership roles within the culinary appliance industry, currently serving as Global Process Owner for Order to Cash and Senior Vice President for Business Development Center Asia and ASEAN at RATIONAL AG since January 2019. Previously, Michael Fuchs was CEO of FRIMA International AG from 2013 to December 2018, which is part of RATIONAL AG. Earlier in the career, roles included Area Vice President DACH at RATIONAL AG, Commercial and Marketing Director at Pilkington, and various positions at Mars Drinks GmbH, culminating in the Head of Business Germany. Michael Fuchs began the professional journey as a trainee at Mercedes-Benz Automobil AG. Academic credentials include a Business Administration and Marketing degree from Technical University of Applied Sciences Würzburg-Schweinfurt and certificates in Change Management from Boston Business School and the University of Cambridge.
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RATIONAL
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For more than 50 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwavering commitment to a shared goal of continually creating value for our customers. Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units. With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us.