RATIONAL
Michelle Schmid has a diverse marketing background, with experience in various companies such as RATIONAL AG, Kontron, HOERBIGER Antriebstechnik Holding GmbH, and Daimler AG. Michelle holds a Bachelor of Arts degree with a focus on Marketing and Business Law, as well as a Master of Arts degree in Global Business Development. In their current role at RATIONAL AG, Michelle manages marketing, events, and reference customer management, with additional expertise in marketing communication and corporate design. Michelle has also demonstrated skills in marketing execution, channel marketing, program management, business development, and public relations throughout their career.
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RATIONAL
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For more than 50 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwavering commitment to a shared goal of continually creating value for our customers. Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units. With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us.