Sol Fridman

Sol Fridman is a professional with over 20 years of experience in the hospitality and interior design sectors. They currently serve as the Regional Sales Director for South America at RATIONAL AG, where they focus on driving company growth through strategic planning and key client relationships. Previously, Sol held various managerial roles, including Regional Sales Manager and National Key Account Manager at RATIONAL AG, and worked as a partner at MW Consultora, specializing in culinary and hospitality consulting. Sol's educational background includes a postgraduate degree in Project Management from Universidad de Belgrano and a degree in Culinary Arts from IAG.