Sarah Williams

Sarah Payne Williams possesses extensive experience in digital analytics and user experience, currently serving as Vice President at Rawsoft and Vice President/Chief Analyst at FoxMetrics. With a strong foundation in eCommerce operations from previous roles at Benchmark Brands and Case-Mate, where notable awards were achieved for website effectiveness, Sarah has cultivated expertise in analytics platform implementation, digital strategy, and custom dashboard creation. Academic credentials include an MBA with a focus on Marketing and a Bachelor of Science in Marketing Research from Missouri State University.