Alaa Ezzat currently serves as the Head of IT & Consumer Electronics Merchandising at Raya Trade, having assumed the role in November 2024. Previously, Alaa Ezzat was employed at 2B from December 2012 to November 2024, where responsibilities included positions as Laptop Product Manager and Home Appliances Product Manager, focusing on product strategy, pricing, budgeting, and vendor management. Earlier in the career, Alaa Ezzat held roles such as Store Manager at 2B, Senior Sales Executive at Computer Shop, and Customer Care Representative at Etisal International Co. Alaa Ezzat's professional foundation includes a Bachelor of Commerce in Accounting from Cairo University, completed in 2009.
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