Melanie Tran

Melanie Tran is a seasoned marketing consultant with extensive experience in B2C and B2B marketing strategies at Raybeam, Inc. since June 2013 and as a marketing data analyst at Google simultaneously. Melanie's expertise includes designing attribution models, creating performance dashboards, conducting A/B experiments, and automating marketing campaigns. Previous roles include business systems analyst at MidPen Housing Corporation, where Melanie developed ETL processes and implemented Salesforce, and a senior marketing campaign quality analyst at Washington Mutual Card Services, overseeing project management and quality analysis. Melanie holds a Bachelor of Science in Commerce with a focus on Operations Management Information Systems from Santa Clara University.