Peter Basile

Peter Basile is an accomplished marketing executive with over 20 years of experience in B2B environments, specializing in demand generation, digital marketing, and revenue optimization. In roles such as Vice President of Business Development at Coolsavings.com and Vice President of Marketing at companies like Applause, F5, and Salary.com, Peter has driven significant increases in annual sales, customer acquisition, and retention. As Chief Marketing Officer at GuideCX and Vice President of Marketing at RaySecur, Peter leads global marketing strategies and establishes category leadership through innovative approaches and multi-channel programs. Peter holds a Bachelor's degree in Finance from Providence College and also operates as an independent marketing consultant.