Crystal Aria

Crystal Aria serves as the GVP of Consumer & Content Experience at Razorfish since January 2020, leveraging extensive experience in creating award-winning campaigns and integrated marketing strategies that enhance brand awareness and customer engagement. Prior roles include Director of Social & Content Strategy at Publicis Sapient, where Crystal developed cross-channel content strategies, and Adjunct Instructor at Valencia College, teaching courses on information architecture and content strategy. Additional experience encompasses positions at Zimmerman Advertising as a Social Marketing Manager, Bealls Department Stores as Social Media Manager, and various graphic design and marketing roles. Crystal holds a BA in English from the University of Central Florida and an AS in Graphic Design from Valencia College.