David MacDonald

Head Of Retail & Commerce Experience Practice

David MacDonald is an experienced professional in retail and commerce, currently serving as Head of Retail & Commerce Experience Practice at Razorfish since April 2024. Prior to this role, David held various senior positions at Publicis Groupe, including Managing Director of Publicis Commerce and EVP of Commerce Strategy from January 2022 to April 2024. David also served as EVP of Commerce Strategy at Razorfish from May 2021 to April 2023 and as Vice President of Product Management at Publicis Sapient from July 2018 to May 2021, where responsibilities included leading over 50 product managers and driving innovative, data-driven solutions. David's career began at SapientNitro in 2004, where roles included Director of Business Consulting and Senior Manager of Business Consulting, focusing on digital commerce initiatives and strategy for retail. David holds a Bachelor of Commerce degree in Computer Information Systems from Saint Mary's University in Halifax.

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