Derrick Lin

Derrick Lin is an accomplished professional in CRM strategy and digital marketing, currently serving as the Director of CRM Strategy at Razorfish since February 2025. Prior experience includes a role as Director of CRM Strategy at R/GA, where Derrick led global CRM initiatives for Samsung Galaxy and enhanced customer engagement through AI-driven personalization. A strong foundation in strategic content development was established at Wunderman Thompson as Associate Director of Strategy, where Derrick transformed T-Mobile’s CRM operations. Derrick's extensive career encompasses significant contributions to brands like AT&T, Microsoft, and Victoria’s Secret, and includes academic qualifications such as an MBA in Marketing and Strategy from The Ohio State University and a Master's in Mechanical Engineering from National Tsing Hua University.