Greg Hayes

Greg Hayes has a diverse background in media strategy and marketing, with significant roles at leading companies. At Digitas North America, Hayes served as Manager of Media Strategy, developing strategic media plans to enhance e-commerce and lead generation across platforms. Previous positions include Manager of Social Media at Genuine, where oversight of client deliverables and performance reporting was key, and Associate Director of Media at Catalyst, focused on creating comprehensive paid social strategies. Hayes also held director-level positions, such as Director of Media Strategy at Haworth Marketing + Media, where innovative digital marketing strategies for Walmart were developed. With experience from internships at WWE and PGA TOUR, alongside a solid foundation in media leadership at Razorfish, where Hayes leads a team of media strategists and manages major client relationships, the career demonstrates a strong ability to drive successful marketing outcomes through strategic media engagement.