Keith MacDonald is a seasoned professional with extensive experience in data instrumentation and analytics. Currently serving as VP of Data Instrumentation at Razorfish since January 2020, Keith leads client initiatives that enhance data value and analytics capabilities. Prior roles include Director of Data Instrumentation for a Fortune 100 financial services client, Associate Director positions at Publicis Sapient and SapientRazorfish, and a Marketing Science Associate Director at Critical Mass. Alongside a robust corporate career, Keith has contributed as a guest lecturer at Sheridan, teaching digital analytics and marketing courses. Keith holds an Honours Bachelor of Arts in European Studies, Political Science, and Finnish Studies from the University of Toronto and a Professional Development Award in Web Site Design & Development from Ryerson University.
This person is not in the org chart
This person is not in any teams
This person is not in any offices