Lorena Lima

Lorena Lima serves as the Director of Innovation Strategy & Creative Technology at Razorfish, focusing on emerging technology and AI-related activations since April 2022. Prior experience includes six years as a Senior Technical Project Manager at Publicis Sapient, managing large-scale programs for Mercedes-Benz. As an Integrated Producer at Saatchi & Saatchi, Lorena worked on campaigns for major brands such as Procter & Gamble and Walmart. Early career stages included co-owning and instructing at Uptown Skate School and professional skateboarding, where a notable ranking of #7 in women's street skateboarding was achieved in 2007. Education includes a Bachelor of Science in Business Administration from Montclair State University and additional studies at Universitat Autònoma de Barcelona.