Smita Allex

Smita Allex is the Atlanta Office Lead at Razorfish. Smita has over 20 years of experience in marketing and advertising, with a focus on digital strategy. Smita has worked with clients across a variety of industries, including retail, finance, energy, travel/tourism, and auto care.

Smita began their career in 1998 as an account manager at Initiative. Smita then moved to Fitzgerald+CO as a media supervisor in 2001. In 2002, they became the national media manager at The Home Depot. After three years at The Home Depot, they joined J. Walter Thompson Worldwide as the vice president and director of engagement. Smita spent six years at J. Walter Thompson before moving to Mindshare in 2011, where they served as the senior partner and managing director of strategic planning. Smita was also a member of Mindshare's global digital leadership team.

Smita has been with Razorfish since 2017. In their current role, they work with clients to develop customer-first communication strategies.

Smita Allex graduated from Berry College with a Bachelor of Science (B.S.) in Marketing.