Ursula M.

Ursula M. is a seasoned marketing professional with extensive experience in strategy and account management. Currently serving as Vice President of Strategy at Razorfish since May 2022, Ursula previously held positions including Associate Director of Strategy and Senior Account Director at BAREFOOT from September 2016 to May 2022, and Senior Account Director at Proximity from July 2012 to October 2016, where notable clients included Capital One, Guide Dogs, Disney, and Omega Pharma. Key expertise encompasses brand campaigns, digital acquisition strategies, mobile applications, and social media advertising, with significant achievements including multiple DMA awards for creative excellence and overseeing high-impact projects such as the first paid-for video advert on Facebook in the UK. Prior roles include Senior Account Manager at Havas, where Ursula managed Tesco Clubcard campaigns, and at Quant Presky Maves, focusing on IKEA Family.