Wei Chang

Wei Chang is an experienced professional in data science and analytics, currently serving as Associate Director at Razorfish since June 2020, where responsibilities include analyzing site data, ensuring accurate tracking in Adobe report suite, and designing tests for campaign optimization for clients such as Citi and Stellantis. Prior roles include Manager and Senior Analyst at Rokkan, where key achievements involved launching marketing initiatives for Altria and establishing measurement plans for omnichannel effectiveness, as well as a role as Analyst at Big Spaceship, leading reporting and optimization for global campaigns for high-profile clients like Samsung and YouTube. Wei Chang holds a Master of Science in Integrated Marketing from New York University and a Bachelor of Arts in Biology from National Taiwan Normal University.