Alejandra Behr

Alejandra Behr has a diverse background in marketing and trade sales, commencing with a role as Marketing Executive at Rivas y Herrera Publicidad from February 2014 to February 2015, where responsibilities included market research and development of BTL activities. At Colgate-Palmolive, from September 2016 to July 2017, Alejandra undertook various positions including InStore Trainee, involved in campaign implementation and point-of-purchase tools, and transitioned into roles such as Merchandiser Supervisor Indirect Trade, Jr. Customer Development Executive, and Indirect Trade Tracking Specialist which included responsibilities in recruitment and personnel management. Most recently, in August 2021, Alejandra served as Trade Sales Executive at Reckitt, focusing on modern and pharma trade client management, ensuring sell-in and sell-out compliance, and conducting detailed analyses of business units and client plans.