Alex Peters

Lead - Behaviour Change Centre Of Excellence

Alex Peters possesses extensive experience in the fields of behavioral science and consumer insights, currently serving as the Lead for the Behaviour Change Centre of Excellence at Reckitt since November 2016. In this role, Alex focuses on building capabilities and implementing behavioral science strategies to foster positive change for both consumers and the business. Previously, Alex held positions such as Global Insights Lead and Global CMI Lead at Reckitt, emphasizing business transformation and consumer-centric strategies. Prior experience includes a role as Global Innovation Business Partner at Nielsen, where Alex advised FMCG clients on innovation success. Educational qualifications include a Master of Science in Neuroscience from UCL and a Bachelor of Science in Biology from Imperial College London.

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Amsterdam, Netherlands

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