Ali Badawi

Ali Badawi is a Senior Brand Manager at Reckitt UK, responsible for the Vanish brand in the UK and Ireland. With over eight years of experience in brand management, Ali currently leads the category strategy for Dettol in Egypt and North Africa, focusing on growth and innovation. Previously, they worked at Mondelēz International as a Senior Brand Manager and a Category Brand Manager, overseeing marketing for renowned brands like Cadbury and Milka. Ali co-founded Elegance Care, where they contributed to digital strategy and organizational development. They hold a Bachelor's Degree in Business from The American University in Cairo.