Alice Luckenbach

Alice Luckenbach has extensive experience in trade marketing and account management, currently serving as Head of Grocery at Reckitt since February 2014. Prior roles at Reckitt include Senior Trade Marketing Manager, National Account Manager for Drugstores, and various Customer Trade Marketing positions focusing on Mass Market and Healthcare. Responsibilities have included product presence assurance, local promotion negotiations, shelf implementation, price monitoring, and coordination of merchandising efforts. Prior experience includes a Trainee Sales Analyst position at Panasonic, where sales data management and competitor benchmarking were key tasks, and a Web Editor role at TXT e-solutions that involved managing corporate communications and customer satisfaction analysis. Alice Luckenbach holds a Master of Science in Business Strategy and a Bachelor’s degree in Economy and Cultural Arts Management from Università Cattolica del Sacro Cuore.