Alper Binici

Alper Binici is a finance professional with diverse experience in commercial finance and financial analysis across several leading companies. At FREENOW, Alper served as the Commercial Finance Manager, managing the forecasting and planning processes for UK operations and providing vital insights into investment and growth opportunities. Prior to this, Alper held roles at Pfizer as a Financial Analyst, focusing on accounts payable and US GAAP reporting, and at Novartis as a Franchise Finance Manager, where responsibilities included strategic planning and partnering with various departments on financial matters. Currently, Alper is the Senior Brand Category Controller for DACH at Reckitt. Alper's educational background includes an MBA from Boğaziçi University and a degree in Business/Managerial Economics from WU (Wirtschaftsuniversität Wien), among others.