Anuja Dedhia possesses a diverse background in consumer research and insights, having held positions at notable organizations such as Reckitt, Spark Networks, Burger Index, and Prohibition Partners. Anuja's roles have included Junior Consumer Research and Insights Manager, User Insights and Analyst, and User Researcher, showcasing a strong foundation in market research and consumer behavior. Academic qualifications include a Master's degree in Market Research & Consumer Behaviour from IE Business School and a BBA with a focus on Entrepreneurship and Family Business from SVKM's Narsee Monjee Institute of Management Studies.