Chee-Kar Lee is a Senior Brand Manager at Reckitt, currently leading integrated marketing strategies for the Finish and AirWick brands in the Malaysia and Singapore markets. With over 10 years of experience in the beverage industry and 5 years in the household and home appliances category, Chee-Kar has successfully launched notable products like 100PLUS ACTIVE and OISHI green tea, demonstrating strong capabilities in project management and new product development. Chee-Kar received the Putra Malaysian Marketer of the Year award in 2017 for excellence in marketing. Chee-Kar's early career includes customer service experience at FedEx, which developed critical problem-solving and interpersonal skills. Chee-Kar holds a Bachelor's degree in Marketing/Marketing Management with 1st Class Honours from Nilai University.
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