David Clancy-Smith is a Lead Creative Technologist at Reckitt, focusing on the integration of AI, strategy, and systems thinking in creative design. With extensive experience as a Design Director at Free The Birds and other prestigious firms, David has collaborated with numerous global brands throughout their career. David’s design journey includes roles at Interbrand and Brand Union, where they contributed to brand strategy and engagement on an international scale. Currently, David continues their education at the University College for the Creative Arts, further enhancing their expertise in creative technology and design.
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