Efrain Ayala

Efrain Ayala is an accomplished marketing professional with extensive experience in creative effectiveness, digital transformation, and diversity and inclusion. Since joining Reckitt in May 2015, Efrain has held various leadership roles, including Global Creative Effectiveness and Diversity & Inclusion Director, where evidence-based creative initiatives and performance-based remuneration programs were implemented, contributing to significant gains in brand metrics. Efrain also directed the Inclusive Growth Accelerator, yielding $15 million in additional revenue. Prior experience includes strategic roles at Ogilvy & Mather, focusing on digital and social engagement for notable clients such as SC Johnson and The Pampered Chef, and serving as the New Media Manager at Walt Denny Inc. Efrain holds a Bachelor of Science in Public Relations & Advertising from Saint Joseph's College of Indiana.