Erika Sánchez is an accomplished marketing professional with extensive experience in consumer insights and market intelligence across various industries. Currently serving as the Head of Consumer Marketing Insights at Reckitt since December 2021, Erika previously held a significant role at Puig, managing market intelligence and consumer insights for the EMEA region from November 2016 to December 2021. Earlier positions include roles at Volkswagen-Audi España, focusing on customer experience improvement initiatives, and various product management roles at Procter & Gamble, where key contributions included leading innovation projects for premium oral care products. Erika holds a Master’s Degree in Business Management from Universitat Autònoma de Barcelona and a Bachelor's Degree in Production Engineering from Universidad Simón Bolívar.
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