Fadi Asal is a seasoned sales professional with extensive experience in key account management and strategic planning. Currently serving as the National Key Account Manager at Reckitt since December 2022, Fadi focuses on developing annual joint business plans, managing visibility and access points strategies, and conducting business reviews to foster sustainable relationships and achieve KPIs. Prior to Reckitt, Fadi held various roles at Henkel, including National KA & Lower Trade Manager, where responsibilities involved deploying annual operating plans and evaluating channel performance. Previously, Fadi worked at PepsiCo as Regional Key Account Manager and Operational Manager, emphasizing business plan development and team leadership. Fadi's career began at Arabian Trading Supplies and UNICHARM GULF HYGIENIC INDUSTRIES LTD, where foundational skills in sales and account management were cultivated. Fadi holds a Bachelor's degree in Science and Mathematics from the University of Jordan.
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