Fay Heinson

Fay Heinson is a seasoned marketing professional with extensive experience in category management and brand development, particularly in the consumer goods sector. Currently, Fay serves as the Category Marketing Manager for Intimate Wellness & Personal Care for Central Europe at Reckitt, overseeing a team of five and managing the Strepsils brand with full P&L responsibility across the DACH and Nordics regions. Previous roles at Reckitt include leading personal care brand teams and managing flagship brands like Veet and Durex, where Fay demonstrated expertise in strategic planning, product launches, and financial oversight. Earlier career experiences at Mattel, akzio! gmbh, and Deutsche Vermögensberatung AG involved marketing internships and assistant roles, contributing to a comprehensive skill set in brand communication and project management. Fay holds a Master's degree in Business Administration with a specialization in Marketing from the University of Amsterdam and a Bachelor's degree in Business Administration and Economics from Goethe University Frankfurt.