Joana Silva is a seasoned professional with extensive experience in sales analytics and business development. Currently serving as a Sales Controller at Reckitt since April 2024, Joana is responsible for the accountability and analysis of trade spend and commercial KPIs, reporting to the Finance Market Lead. Joana previously enhanced marketing skills through courses at Google and London Business School. Joana's prior experience includes a role as Business Analyst in the Business Development Cluster for L'Oréal, where responsibilities involved consolidating results for Portugal and Spain. Over nearly two decades at L'Oréal, Joana held various positions, including Sales Analytics Manager and Project Manager, driving significant change management projects and managing trade marketing efforts. Joana holds a licenciatura in Gestão from Nova School of Business and Economics.
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