Joanna Ooi

Joanna Ooi is currently the Senior Performance Marketing Manager at Reckitt Malaysia, where they lead performance marketing campaigns across various e-commerce platforms. With a dynamic background in digital marketing that spans both B2C and B2B industries, Joanna has previously held positions at companies like Lazada, where they served as Senior Manager of CRM, and Star Media Radio Group, where they managed digital marketing efforts. Their career began in media account management at Adconion Media Group in Australia, which sparked their passion for the digital sphere. Joanna is a strong advocate for the integration of robust marketing plans and evolving performance strategies to maintain competitiveness in the market.