Joao Aliane is an experienced professional in trade marketing and category management, currently serving as a Trade Marketing Manager at Reckitt since July 2025. Previously, Joao held positions as Category Manager and Customer Business Manager at Haleon from August 2023 to July 2025. Prior experience includes working as an M&A Project Manager during an industrial placement at GSK from June 2021 to July 2022, where Joao played a key role in planning and controls for the spin-off of GSK’s Consumer Health Business. Joao's initial experience in the field includes a role as a Business Analyst during an internship at TO Brasil in 2020, focusing on data analysis in the sales division. Joao holds a Bachelor of Arts in Business and Management from Coventry University, completed in April 2023.
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