JC

Justin C.

Digital Trading Lead - Essential Home

Justin C. is an accomplished digital marketing professional with extensive experience in programmatic trading and account management across various industries. Currently serving as the Digital Trading Lead for Essential Home at Reckitt since August 2025, Justin previously held the role of Associate Director, Technical Account Management at IQVIA, leading a technical account team to enhance client performance through strategic programmatic activations. Other notable positions include Team Lead for Technical Solutions at TikTok, where Justin built a technical solutions team and influenced product development, and Senior Manager of Programmatic Trading at News Corp, overseeing successful campaign launches and driving significant revenue growth. With a strong foundation in digital advertising from roles at L'Oréal, Captify®, and Generator Media + Analytics, complemented by a robust educational background in Marketing and International Business, Justin displays a commitment to operational efficiency and revenue optimization in digital marketing strategies.

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