Keith Edwards

Keith Edwards is currently the Digital Commerce Director for Canada at RB, where they lead a diverse team of 22 professionals focused on enhancing member engagement and conversion rates through data-driven strategies. With a robust background in digital marketing, Keith previously held senior roles at various organizations, including Director of Digital Marketing at Thomas Cook Group and Director of Social Media and Consumer Relations at The Weather Network. Keith's expertise in CRM and SEO has significantly contributed to driving business growth and innovation across multiple markets. They hold degrees in Chemical Engineering from Durham College and Marketing and Advertising from Georgian College.