Lacy Palianto

Lacy Palianto is a digital media expert currently serving as the Digital Trading Lead at Reckitt, where they oversee digital media trading operations and lead a team through campaign planning and execution. With a Bachelor of Arts in Journalism/Communications from the University of Massachusetts Amherst, Lacy has accumulated extensive experience in social media and digital marketing across B2C, B2B, and D2C sectors. Previously, they held roles at Reckitt as a Senior Digital Media Manager and Social Campaign Manager, as well as positions in social media marketing and public relations at various organizations. Lacy is passionate about leveraging data to craft impactful digital campaigns that drive engagement and measurable results.