Laeeq Shafi is the Head of Media, Corporate Communications & PR at Reckitt, leading digital and media initiatives in Pakistan. With a strong educational background in Advertising, including a Master's degree from the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Laeeq has excelled in various roles across prominent agencies such as Mindshare, OMD Worldwide, and Spark Foundry. Additionally, they have been recognized as a rising star in International Media and Marketing by M&M Global. Currently, Laeeq also serves as a jury member for Effie Worldwide since 2022.
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