Lauren Rivkees

Associate Brand Manager - Biofreeze

Lauren Rivkees is a skilled professional with extensive experience in content management, marketing, and fashion. Currently serving as Content Manager at Reckitt since March 2024, Lauren is responsible for managing content testing and optimization for the Enfamil brand, overseeing the Bazaarvoice partnership, and developing strategic testing roadmaps. Previously, at Walmart eCommerce, Lauren held the position of Manager for Fashion Editorial & Content, leading trend forecasting and cross-functional photoshoots. As Co-Founder and Designer of Lo and Rae Swimwear, Lauren developed a successful women's swimsuit line. Prior roles include E-Merchandising Assistant at FULLBEAUTY Brands, where Lauren maximized online product visibility and customer experience, and internships that further honed marketing skills. Lauren earned a Bachelor of Business Administration with a focus on Marketing and an International Business minor from Villanova University.

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