Luccas Rosa is a seasoned professional in digital strategy and transformation, currently serving as the Global IT&D Adoption Manager for Media & Adtech at Reckitt since April 2022, where a global Product Adoption Framework for Adtech was developed. Previously, Luccas held the position of Martech Lead for EU&ANZ, unlocking value from the Martech/Adtech stack to enhance business outcomes. Experience as a Senior Digital Transformation Consultant at Lima Consulting Group involved guiding clients in telecom, banking, and retail through digital transformations. Luccas also contributed significantly to Grupo RBS in various roles, ultimately leading as Programmatic and AdOps Coordinator, overseeing strategic digital operations. Educational qualifications include a Master of Science in Management of Information Systems and an MBA in Strategic Management from esteemed institutions in Brazil.
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