Luis Ramirez

Luis Ramirez is a marketing executive with over 13 years of experience in consumer goods, particularly within the home and personal care categories. They currently serve as the Marketing Director for LATAM at Essential Home, where they develop and manage innovative products and campaigns based on strong consumer insights. Ramirez's past roles include various leadership positions at Qualaven C.A., Genomma Lab, and Reckitt, focusing on brand management and strategic marketing initiatives. They hold a degree in Administrative and Managerial Sciences with a focus on Marketing from Universidad Tecnológica del Centro (UNITEC).