Marta Lorente is a seasoned professional with expertise in omnichannel growth and business impact, particularly within retail, healthcare, and FMCG sectors. Marta co-founded Dr.Bloom and has held key leadership roles at various organizations, including Roche, Reebok, Affinity Petcare, and Reckitt, where they excelled in brand and digital transformation. Currently serving as Head of Media & eComm Iberia at Reckitt, Marta has successfully driven significant sales growth and received multiple awards for innovative marketing strategies. They hold a degree from ESADE Business School.
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