Mayhara Rocha is a Trade Marketing Senior Manager in the pharmaceutical sector, currently utilizing their expertise to drive impactful strategies that connect brands and consumers. They demonstrate a strong analytical profile and results-oriented mindset, with a history of transforming data into strategic decisions that enhance growth and sustainable performance. Mayhara has extensive experience in trade marketing, business intelligence, pricing, and revenue management within multinational FMCG and healthcare industries. They earned a Bachelor's degree in Production Engineering from FEI and an MBA in Sales Management from the University of São Paulo, along with a business certification from the University of Toronto. Prior roles include significant positions at Reckitt, The Hershey Company, and Gomes da Costa, where they have achieved impressive financial results and operational efficiencies.
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