Pedro Lobo is an accomplished sales director with extensive experience in various sectors, including health, nutrition, and consumer goods. At Genomma Lab, Pedro led the sales operations in Brazil, achieving significant growth through strategic restructuring and implementation of commercial excellence initiatives. Previous roles at Procter & Gamble and Reckitt involved managing sales teams and developing successful market strategies across multiple channels, resulting in notable business turnarounds. Pedro holds an MBA from ESPM and a Bachelor's degree in Engineering from the Universidade de São Paulo. Currently, Pedro serves as Sales Director at Pernod Ricard while also holding a position at Reckitt.
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