Rachel Appel is an experienced professional in eCommerce analytics and category management, with a strong background in optimizing marketing strategies across several industries. Rachel's tenure at Kellogg Company included roles such as Manager of Global eCommerce Analytics and Sr. Manager of Omni Performance Management, where focus was placed on driving profitable growth through data analysis and strategic recommendations for omni-channel marketing. Prior experience includes positions at Target as Associate Manager in category management and shopper marketing, and at Advance Auto Parts as Sr. Strategic Pricing Analyst. Rachel has a Bachelor's degree in Business Administration with a focus on Marketing from the University of Missouri-Columbia. Currently, Rachel serves as Category Manager for Target Health at Reckitt.
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