Rafaela Graebin

Rafaela Graebin, CSPO, is an experienced professional in eCommerce and marketing, currently serving as a Product Manager at Reckitt since August 2023. With a background that includes roles such as eCommerce Analyst at Tramontina and Bettanin, Rafaela has a proven track record of exceeding sales goals and enhancing customer satisfaction through strategic marketing initiatives. In previous positions, Rafaela has supported international marketing efforts for Tramontina, introduced e-commerce best practices at Bettanin, and led digital commerce teams at Huia, focusing on customer support and process structuring. Educational credentials include studies in Big Data Applied to Marketing at ESPM Escola Superior de Propaganda e Marketing and a degree in Business Administration from Carlos III de Madrid University.