Raynnara Maia is an experienced marketing and media professional with a proven track record in audience and media management. Currently serving as Audience & Media Manager at Reckitt since August 2022, previously held positions as Associate Manager of Planning & Investment and Sr. Media Analyst. Raynnara's prior experience includes a role as Media Buyer at Marketsmith, Inc., where responsibilities included planning and purchasing media for B2B and B2C brands. Earlier, Raynnara served as Sr. Marketing Analyst at Centerplex Cinemas, focusing on promotions and customer relationship management within a major Brazilian movie exhibitor context. At PlayArte Pictures, contributions included designing campaigns and media management for significant international entertainment projects. Educational credentials include an MBA in Marketing, Branding, and Growth from Pontifícia Universidade Católica do Rio Grande do Sul, and a Bachelor's degree in Public Relations from FIAM-FAAM.
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