Roxana Iulia Oprea

Roxana Iulia Oprea has extensive experience in brand management and public relations, starting as a PR Executive at Poster Plan in 2015. Roxana advanced to roles such as Brand Manager at CrisTim, where significant achievements included elevating the brand to a top three market player and managing over 300 products across nine categories. In 2022, Roxana took on the role of Senior Brand Manager for the SEE area at Reckitt, successfully transforming a brand from a challenger to a market leader in under ten months. Additional experiences include roles at Distinct Image as Senior Brand & Trade Marketing Manager, Crossrider Plc as Advertiser and Publisher Manager, and British American Tobacco as KENT & Lucky Strike Jr. Brand Manager for the CES area. Roxana holds a Bachelor's degree in Advertising and a Master's degree in Management & business communication from Scoala Nationala de Studii Politice si Administrative (SNSPA).