Russell Ball is an experienced media and transformation professional currently serving as the Global Media & Transformation Director for Reckitt since April 2018. In this role, Russell leads the Test & Learn agenda, collaborates with various stakeholders to ensure impactful learnings, and oversees global capability hubs focused on martech enablement and analytics. Previously, Russell worked at FANDOM as the Sales Director for Europe, where efforts were concentrated on enhancing fan engagement, and held various sales management roles at Wikia and Target Media, focusing on digital and mobile strategies for major gaming clients. Russell's educational background includes a Mini MBA in Marketing and a BA in Media and Cultural Studies from Nottingham Trent University.
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