Sandra Michelle is a seasoned digital marketing and eCommerce strategist with over 10 years of experience in commercial roles across Mexico and the US. They previously held key positions at Amazon, where they served as a Senior Vendor Manager, and at The Boston Consulting Group as an Associate Business Consultant. Sandra led significant initiatives at Heineken, The Coca-Cola Company, and Nestle, driving market share growth and optimizing operational efficiency. Currently, they are an MBA candidate at NYU Stern and serve as a Senior Commercial Manager at RB, focusing on eCommerce strategies tailored to the Hispanic population.
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