Sara Reyes

Sara Reyes is an accomplished Brand Manager at Reckitt, specializing in Lysol products since March 2017. With a strong background in global and local marketing, Sara has effectively transitioned from innovation roles to lead impactful marketing strategies in the US, Canada, and Mexico. Notable achievements include the largest PR campaign for Lysol in partnership with A-Rod and the successful launch of Lysol across Europe during the COVID-19 crisis. Previous experience includes leading trade marketing for leading brands in Spain and managing client accounts to enhance brand visibility. Educational qualifications include a degree in business and administration from Universitat Pompeu Fabra, a post-degree in marketing from Universitat Oberta de Catalunya, and an MBA in business management. Skills encompass cross-functional leadership, market penetration, and strategic planning.