Serra Bicak is the DACH & Nordics General Manager at Reckitt, a global leader in household goods, responsible for overseeing the business performance and digital marketing capabilities for the region since May 2022. With over 20 years of marketing experience across eight countries and four continents, Serra has held various leadership positions including Senior Vice President for Reckitt's Consumer Healthcare division. Previously, Serra worked at Colgate-Palmolive in multiple marketing roles, gaining valuable insights in both emerging and developed markets. Serra's educational background includes executive programs at Dartmouth and Stanford, and an MBA from Boğaziçi University.
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